After 8+ years in Art Direction, moving to Product Design.
Originally trained as a Graphic Designer, I come from an Art direction background at a creative agency, where I participated in the development of campaigns and communication projects for brands across different industries. This experience has given me a solid foundation in strategic thinking, visual storytelling, and understanding target audiences, working from a perspective of business and brand consistency. This combination of strategic vision and the ability to understand behaviors and motivations has allowed me to improve the impact of projects and contribute creative solutions geared toward specific objectives.
Background
I recently completed a Master's degree in UX/UI at Nuclio Digital School, aiming to apply my background to the design of human-centered digital experiences. I'm currently delving into UX Research, where I've found a natural evolution from my previous experience: moving from target audience research to user research.
Although my journey in UX/UI is still in its early stages, I'm familiar with the methodology and confident that my ability to understand project needs and user motivations gives me a competitive advantage. I'm particularly interested in exploring how artificial intelligence can enrich research and analysis, and I'm looking for environments where I can connect research, strategy, and design to create effective and meaningful digital experiences.